Storm King Art Center sprawls across 500 acres in New York's picturesque Hudson Valley, offering visitors an immersive journey through expansive sculptures and unique site-specific installations beneath the open sky. My mission was to breathe new life into the Storm King Art Center's brand, fostering a modern and captivating identity to elevate the visitor experience and broaden its appeal. In targeting a diverse audience encompassing art enthusiasts, tourists, and local communities, I meticulously developed a rebranding strategy tailored to their interests. The goal was to make the art center not only more attractive but also to inspire greater cultural engagement. Leveraging the latest trends in visual aesthetics and user experience design, I seamlessly integrated coding and digital elements to heighten user interaction.

My design approach drew inspiration from the natural beauty enveloping Storm King Art Center and the sculptures it houses. The result is a design that captures the intrinsic connection between nature and art. Rooted in a profound understanding of audience dynamics, my work translates inspiration into tangible, impactful design solutions that resonate with the core essence of the art center.