SYDNEY LEE IS A GRAPHIC DESIGNER. SHE ENJOYS EXPLORING THE COEXISTENCE OF SIMPLICITY AND COMPLEXITY, FUNCTIONALISM AND ORNAMENTALISM. HER CURIOSITIES OFTEN OSCILLATE BETWEEN MULTIDISCIPLINARY THINKING AND VISUAL REPRESENTATION...SYDNEY LEE IS A GRAPHIC DESIGNER. SHE ENJOYS EXPLORING THE COEXISTENCE OF SIMPLICITY AND COMPLEXITY, FUNCTIONALISM AND ORNAMENTALISM. HER CURIOSITIES OFTEN OSCILLATE BETWEEN MULTIDISCIPLINARY THINKING AND VISUAL REPRESENTATION...SYDNEY LEE IS A GRAPHIC DESIGNER. SHE ENJOYS EXPLORING THE COEXISTENCE OF SIMPLICITY AND COMPLEXITY, FUNCTIONALISM AND ORNAMENTALISM. HER CURIOSITIES OFTEN OSCILLATE BETWEEN MULTIDISCIPLINARY THINKING AND VISUAL REPRESENTATION...SYDNEY LEE IS A GRAPHIC DESIGNER. SHE ENJOYS EXPLORING THE COEXISTENCE OF SIMPLICITY AND COMPLEXITY, FUNCTIONALISM AND ORNAMENTALISM. HER CURIOSITIES OFTEN OSCILLATE BETWEEN MULTIDISCIPLINARY THINKING AND VISUAL REPRESENTATION...SYDNEY LEE IS A GRAPHIC DESIGNER. SHE ENJOYS EXPLORING THE COEXISTENCE OF SIMPLICITY AND COMPLEXITY, FUNCTIONALISM AND ORNAMENTALISM. HER CURIOSITIES OFTEN OSCILLATE BETWEEN MULTIDISCIPLINARY THINKING AND VISUAL REPRESENTATION...

LOUIS VUITTON X MURAKAMI Commercial / Campaign
LOUIS VUITTON X CORE VALUES Commercial / Campaign
ANOTHER MAGAZINE ISSUE ICommercial / Magazine design, Poster Design
ANOTHER MAGAZINE ISSUE IICommercial / Magazine design, Poster Design
ANOTHER MAGAZINE X DSMExhibition
SWAROVSKI X ARIANA GRANDE  Commercial / Campaign
CANADA GOOSE/SNOW GOOSECommercial / Campaign, Web Design
KENZO/ FW24Commercial / Campaign
LACOSTE/SS25 SHOWCommercial / Campaign
THE SHEDBrand Identity, Motion Graphics, Font Design, Web Design, Editorial
FAMA Brand Identity, Motion Graphics, Font Design, Web Design
STORM KING ART CENTER Brand Identity, Generative Design, Motion Graphics, Web Design 
MONOCHROMEBook Design, Web Design
LUMINOSITYBook Design
CLOVE
UI/UX
WEB TECHNOLOGY
UI, Web Design
SDN.LEE
©2025 SDN.LEE

LUMINOSITY
Book Design
Illuminate the world of LUMINOSITY, a book project dedicated to the exploration of contemporary art through the theme of light. The focus of this project is to delve into the realm of luminous art in the context of modern and contemporary art movements, with a specific spotlight on artists such as Dan Flavin, Robert Irwin, James Turrell, Mary Corse, Keith Sonnier, and Anthony McCall.

Uncover the extensive and diverse history of utilizing light as a medium in artistic creations. The creative process involves a deep dive into how these artists use light as a transformative element, producing sculptures that transcend conventional forms. Emphasize the role of light as a primary conduit in artistic expressions, where manipulation of light, color, and shadows gives rise to a unique form of sculptural presence.